CULTURE
CULTURE

Core Value

The thinking and behavior patterns of all employees are highly consistent. The starting point of all realizations and behaviors: accurately understand customer needs. The end of all thinking and behavior: meeting customer needs more efficiently than any competitor!

Core Value

RICHI Vision

Create an international
first-class brand of feed machinery

Pay close attention to
customer's individual needs and service.

The return rate of old customers
is over 90%.

Cultural philosophy

Responsibility
Innovation
Communication
Tolerance

RICHI Mission

Action Creed

Integrity
Integrity

Integrity

customer - oriented
customer - oriented

customer - oriented

the pursuit of excellence

the pursuit of excellence

the pursuit of excellence
teamwork

teamwork

teamwork

Business Philosophy

Internationalization
Internationalization: Expand the breadth of the enterprise.
Leaning
Leaning: tap into the depth of the business.
Make up for shortcomings
Make up for shortcomings: increase the height of the enterprise.
Sustainable
Sustainable: extend the length of the business.
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