CULTURE
- الملف الشخصي
- التكنولوجيا
- كود الجودة
- التاريخ
- الثقافة
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Core Value
The thinking and behavior patterns of all employees are highly consistent. The starting point of all realizations and behaviors: accurately understand customer needs. The end of all thinking and behavior: meeting customer needs more efficiently than any competitor!
RICHI Vision
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Create an international
first-class brand of feed machinery
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Pay close attention to
customer’s individual needs and service.
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The return rate of old customers
is over 90%.
Cultural philosophy
- Responsibility
- Innovation
- Communication
- Tolerance
RICHI Mission
- Make construction easier
- Attaches great importance to pre-sale technology and process services, and provides customers with integrated and intelligent construction solutions;
- Attaching great importance to the intelligent composition of equipment, providing customers with integrated construction equipment that can be intelligently connected to the network.
Action Creed
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Integrity
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customer – oriented
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the pursuit of excellence
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teamwork
Business Philosophy
- Internationalization: Expand the breadth of the enterprise.
- Leaning: tap into the depth of the business.
- Make up for shortcomings: increase the height of the enterprise.
- Sustainable: extend the length of the business.
